Burton's Six Elements
Burton suggests that each text in a given genre shares particular key elements to make up the generic formula, these include:
- Protagonist
- Stock Characters
- Plots and Stock Situations
- Icons
- Background and Décor
- Themes
Repetition and Novelty
Generic texts repeat many elements of a formula, to offer audiences the pleasure of recognition, but also have novel elements of surprise, to offer audiences something new. Repetition is also appealing to producers, who have to put less work into their texts.
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