Evaluation Question 3

What have you learned from your audience feedback?

I collated my audience feedback in three primary formats. The first method I tried was through notes I took when I showcased my three ancillary texts, this method proved to be useful, but not as effective as other methods I tried. The second method was a digitally-made questionnaire I created using Microsoft Word, I then printed off several copies which I handed to as many people as I could. Thirdly, I recorded audio feedback from my class mates. Overall, I would say the most effective form of collecting audience feedback that I used was the questionnaire approach. This allowed me to gather a wide array of feedback, which helped immensely in improving my coursework and ancillary texts. However, if I were to do something like this again, I would definitely try the SurveryMonkey approach. Due to the success I had with printed questionnaires, I think having a digital version which anyone could complete would allow me to collect a much more varied range of honest feedback, which I might not have got from family and friends.

With my audience feedback I learnt many things that I had to improve. One of those things was to add cinematic bars to my footage, 2.35.1 anamorphic widescreen. This gave my short film a professional and realistic film appearance which added greatly to the atmosphere and tone of the film.

Secondly, I gathered through my audience feedback that on my poster I had too much clutter, which complicated the overall simplicity that I now want. This also helped my poster to look edgy and slick. The problem with many film posters is the abundance of unnecessary logos and promotions which take away from the message the poster is trying to put across. Leading to many viewers not being able to completely decide whether they want to watch that particular film.

I also got the idea to add short film festival logos to enhance the realism and professionalism of my poster. This helped immensely as now my poster immediately grabs the viewer’s eyes. Therefore, the importance of a professional looking poster is paramount in a successful marketing campaign for movies.

Also my audience feedback allowed me learn that many audience members could not completely grasp the plot. To solve this, I came up with the idea of creating a plot device in the form of a diary entry from the perspective of the private detective. I edited this sequence within Adobe After Effects using key frames and plug-ins. I believe this works effectively and has significantly improved the effectiveness of my film.

The feedback stage has proved extremely useful in the improvement of my film. I learnt many things that have significantly improved the look and feel of all my main and ancillary texts. Which I hope leads to a successful blend of all three texts.