The Film
The Shining (1980, dir. Stanley Kubrick) redefined the
horror genre. Bringing realistic, grotesque, macabre imagery into a genre that
rarely saw the likes of such things in bigger budget productions. The film
itself brings a lot into the overall marketing package, this is the meat of the
package. The film doesn't disappoint and alongside the other aspects of the
marketing package it is clear to see why The Shining was such a box office
success. The fact I am writing this right now proves that this film has a
long-standing legacy and impacted the film industry with a bang.
Blu-Ray Cover
The simplistic design art along with the stylistic font
presents nothing more than it needs to. People know this film and the people
who designed this cover art clearly understood this. No unnecessary promotions
or reviews plastered over the cover. Simple and neat. Also, the image of Jack
Nicholson's famous, "Here's Johnny" scene, which was improvised by
Nicholson himself, sums up the entire film in one image. The Blu-Ray cover fits
perfectly with the overall marketing package because of its stylised imagery,
similar to the film but with overtones of simplicity and care.
Poster
Again, we are given the infamous image of Nicholson's face during
the movies climax. The split image shows the before and after result of this
scene, which perfectly presents the movies tone and atmosphere without ruining
too much of the plot. Furthermore, the simplicity again links back to the
Blu-Ray cover where there is no unnecessary filler content which is why this
poster is also a good link in the overall marketing package for The Shining.
Trailer
The scrolling text along with the image of the elevator
doors reinforces the films overall ominous atmosphere. Also, only one continuous
shot is used which, once again, shows the films reliance on simplicity in order
to draw in viewers because the film knows what it is and doesn't strain to be
more than it needs to be. I believe this trailer is a perfect example of a
trailer that perfectly fits the marketing package.
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