He argued that all meaning-making, not just narratives, depend on binary oppositions – a conflict between two sides/qualities which are opposites.
E.G. Westerns where there can be many binary oppositions such as:
| Cowboys | Indians |
| settlers | natives |
| Christian | Pagan |
| domestic | savage |
| weak | strong |
| garden | wilderness |
| The law | outlaws |
| helpless | dangerous |
| clothed | naked |
| whites | redskins |
| telegraph | smoke signals |
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